Raise your glasses. The OOHMAA Awards have levelled up.
Out of Home is the ultimate public stage for creativity. Now the people and ideas behind Aotearoa’s most outstanding work have a bigger stage of their own: one annual awards programme, six categories, and a live winner reveal at The Festival of OOH in February 2027.
Why enter?
Showcase the thinking, craft and innovation behind your campaign to leading creative, media and Out of Home experts.
01 Put your work in front of the industry
Finalists will be celebrated through OOHMAA communications and on screen at the Festival of Out of Home, with winners invited on stage.
02 Take the stage
03 Win meaningful recognition
Every category winner receives a $1,000 Prezzy card and is considered for the Supreme Award.
The Supreme winner receives a trip for two to the 2027 World Out of Home Organization Annual Congress in Singapore.
04 Go global
Award categories
Technical Innovation
Recognises a supplier, technology provider, media owner or campaign team that has developed a new product, platform or breakthrough technology that moves the Out of Home industry forward.
Creative Award — Classic
Recognises a classic Out of Home creative execution that demonstrates a brilliant use of the medium and delivers memorable, effective work.
Creative Award — Digital
Recognises a digital Out of Home creative execution that demonstrates a brilliant use of the medium and delivers memorable, effective work.
Creative Award — Special Build
Recognises an outstanding physical or experiential execution that goes beyond the standard advertising space through craft, activation, installation or special build.
Rising Star
Recognises an emerging individual who has already made an outstanding contribution to Out of Home in Aotearoa. Final age, employment and nomination requirements must match the approved eligibility framework.
Best Multi-Format Campaign
Recognises a connected campaign that uses three or more distinct Out of Home formats, with each format playing a purposeful role in the idea and audience experience.
The Supreme Award
The Supreme Award is selected from the six category winners. It recognises the entry that best combines a powerful idea, exceptional craft and an outstanding use of Out of Home. The Supreme Award is not entered separately.
Judging
Eligible entries will be reviewed independently by an invited panel of respected creative, media and Out of Home leaders. Judges will score entries against the published category criteria before a final combined judging session determines the finalists and winners. Judges must declare conflicts of interest and will not assess work where a conflict applies.