Reframed – A bigger stage for big ideas
The OOHMAA Awards have been reframed as one amplified annual celebration of Aotearoa’s best Out of Home creativity. Six awards. One Supreme winner. All revealed live at the Festival of OOH in February 2027.
THE OOHMAA AWARDS ARE BACK
The best of Out of Home back with a new focus
The OOHMAA Awards challenge and inspire our industry to put Out of Home front and centre for advertisers - recognising world-class creativity from Aotearoa that makes brilliant use of the medium and pushes its possibilities forward.
KEY DATES
10 Sept 2026
Awards launch and entries open
5 Nov 2026
Entries close
Finalists announced
28 Jan 2027
Feb 2027
Winners revealed at the Festival of OOH
Six ways to make your mark
Technical Innovation
A breakthrough product, platform or technology that pushes Out of Home forward.
Creative Award — Classic
A memorable and effective creative execution that brilliantly uses classic Out of Home.
Creative Award — Digital
A memorable and effective creative execution that unlocks the power of digital Out of Home.
Creative Award — Special Build
A bold physical execution that extends beyond the standard advertising space.
Rising Star
An emerging individual already making an outstanding contribution to Out of Home.
Best Multi-Format Campaign
A connected campaign that uses three or more Out of Home formats to powerful effect.
Recognition worth raising your glasses to
Category Winners Prize:
Each category winner receives a $1,000 Prezzy card.
Supreme Award Winner Prize:
From the six category winners, one campaign will be named the Supreme Award winner and receive a trip for two ((Creative and Brand representatives) to the 2027 World Out of Home Organisation Annual Congress in Singapore. The prize includes return flights, accommodation, and a ticket to the WOO 2027 Congress for both travellers.
Travel dates, departure point, booking conditions, traveller eligibility, substitutions and prize terms to be confirmed in the full Terms & Conditions.
Winners revealed live at The Festival of OOH
The finalists’ work will take centre stage at Aotearoa’s first Festival of Out of Home. Join the industry on 18 February 2027 as all six category winners, and the Supreme Award winner are announced live.
THE BIGGEST STAGE YET
Work that’s already turned heads
Explore the outstanding campaigns recognised through the previous OOHMAA Awards programme.
These winners were selected under the former quarterly awards format and its associated categories and judging criteria. The OOHMAA Creative Awards have since been reimagined as a new annual programme, with updated categories, entry criteria and judging requirements.
While the awards have evolved, this archive continues to celebrate the people and campaigns that have demonstrated exceptional creativity in Out of Home across Aotearoa.
