Find your wow in Sydney

Out of Home Formats
Street Furniture Special Build

Campaign Details
Build awareness of the Vivid Sydney Festival and encourage audiences to book non-stop flights with Air New Zealand through a uniquely visual creative that utilises the entire Street Furniture format for maximum impact and engagement

Judges’ Comments
We loved Air NZ’s use of neon light strips to replicate and celebrate the Vivid Sydney festival, a key call-out of their Sydney-focussed creative message. This lighting effect was bold and impactful, ensuring the execution captured as much (if not more) attention at night as during the day.

The extensive use of this lighting effect to wrap the full height of the shelter was what made this execution stand out to judges. Moving forward, we would like to see such effects pushed further, whether through greater interactivity that fuse the offline and virtual worlds, or through innovative extensions that transcend the fixed space of the asset.

With the category being ‘Out of the Box’, advertisers should use formats in new, unexpected ways that capture more imagination and blur the lines between art and advertising.

Category:
Out of The Box
Advertiser:
Air New Zealand & Destination NSW
Campaign:
Find your wow in Sydney
Creative Agency:
FCB
Media Agency:
Dentsu Aotearoa