Whiskas - Meowzer

Out of Home Formats
Retail and Street Furniture Digital

Campaign Details
The whole world wants a dog. But people's lives don't always align with responsible dog ownership.

Search data reflects this, with people searching for impossibly low-maintenance dogs: that don't need exercise, training, or can stay home alone, inside a small apartment.

The perfect dog doesn't exist. So, WHISKAS created it - The Meowzer. A new breed of dog designed to get more cats adopted. By rebranding shelter cats as Meowzers, we showed the world that everything they're looking for in a dog, can be answered by a cat.

Judges’ Comments
“There’s a simplicity to the Whisker's work that demands attention, not in a shouty way, but in pure intrigue. ‘Why is the dog looking the wrong way?’ At this point, you have us, and the simple Q & A delivers a smile and ensures you are not just seen but heard. We hope to see work in the “Be Seen” category that goes beyond wallpapering the town. In a crowded room, the individuals who manage to demand your attention are the ones you remember.

Category:
Be Seen
Advertiser:
Mars
Campaign:  
Whiskas - Meowzer
Creative Agency:
Colenso BBDO
Media Agency:
Essence MediaCom