Adoptable, by Pedigree Creative

Out of Home Format/s
Consecutive Street Furniture Live & Retail Live

Campaign Details
Encourage audiences to that all dogs are ‘adoptable’ and to adopt their own ‘underdog’ from various pet shelters across Auckland.

Judges’ Comments
The Pedigree Adoptable ad took out the top spot this quarter. It succeeded in delivering the feel good factor with great visuals and a strong message. This resulted in people feeling more positive about Pedigree , and intrigued to know more.

Category:
Peoples Choice
Campaign:
Adoptable, by Pedigree Creative
Advertiser:
Mars
Creative Agency:
Colenso BBDO x Nexus Studios
Media Agency:
Essence MediaCom