Grand Prix Winner 2024

2024Grand Prix Winner
Written By The Cohorts

Out of Home Format/s
Digital Billboards

Judges’ Comments
This campaign was a masterclass in seamlessly integrating Out of Home to drive audience participation. It was big, bold, and beautifully crafted—demanding attention without being over the top. The design struck the perfect balance between impact and elegance, with a modern, consistent visual style and sharp, humorous copy that created an authentic Kiwi brand experience. Every element felt intentional, from the subtle design details to the economical use of language.

Category:
2024 / Best of the Best / Grand Prix Winner
Advertiser:
Auto Trader
Campaign Title:
Tell New Zealand about your car
Creative Agency:
4AM
Media Agency:
Lassoo Media & PR

The Cohorts https://thecohorts.com
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