A Minecraft Movie

Out of Home Format/s
Street Posters special build

Campaign Details:
Minecraft has a serious following, so when we installed our stunning 30m mural on Khyber Pass outside the railway station, St Peters High School and Les Mills, it was no surprise that the massive 2D cut outs were pilfered several times before we changed tack and production methods. Clearly the creative evoked strong emotion with its strong visual appeal and cult following.

Judges’ Comments:
Minecraft swept the People’s Choice category this quarter, with its impactful, fun campaign. The bold use of the format and visual impact captured attention and put a smile on people’s faces. The ad provoked a positive reaction (23% ahead of Q1 benchmarks, and sparked intrigue (29% ahead of benchmarks).

Category:
People’s Choice
(as voted by MediaWorks Opinionation group)
Advertiser:
Universal Pictures
Campaign Title:
A Minecraft Movie
Creative Agency:
Universal Pictures
Media Agency:
Mindshare