Grimace Shakes

Out of Home Format/s
Multi Format

Campaign Details:
In October, Grimace brought his famous shake to New Zealand, and to celebrate, we turned the town purple with an unmissable Out of Home campaign. Leveraging large-format screens, bus backs, street posters, special builds, and double-decker buses, the campaign had a strong Gen-Z focus, ensuring Grimace stood out from all other advertisers. Bus shelters lit up in Grimace purple, street posters oozed whipped cream, and screens in high student-density areas made sure the younger audience couldn’t miss the shake’s arrival.

The People's Choice:
This category isn't judged by OOHMAA; instead, it's powered by MediaWorks' Optionation Survey, capturing the real opinions of everyday people. Grimace was the star of the show in Q4 - the ad stood out, with powerful use of colour and a beloved charater - which made everyone smile.

Category:
People’s Choice
Advertiser:
Green Cross Health
Campaign Title:
Grimace Shakes
Creative Agency:
DDB
Media Agency:
OMD