Real-Time Reo

Out of Home Format/s
Digital Billboards

Campaign Details
In celebration of Te Wiki o te Reo Māori (Māori Language Week), Whānau Ora has launched an innovative digital Out of Home campaign, ‘Real-Time Reo’. Designed to make te reo Māori a part of everyday life.

Motion Sickness worked closely with LUMO to build a custom dashboard that responds to live data—such as weather, time of day, sporting events, and breaking news—with relevant phrases and translations, turning every moment into an opportunity to learn and celebrate te reo Māori.

Judges’ Comments
We’ve seen the use of live data before, but it often feels unnecessary – who needs to be reminded when the best time of day to consume an alcoholic beverage is? 

The best way to learn a new language is to use it in your everyday life, so pairing this with tech that targets you at different moments throughout your day is what makes this campaign simple and effective.

Category:
Best use of Technology/Data
Advertiser:
Whānau Ora
Campaign Title:
Real-Time Reo
Creative Agency:
Motion Sickness
Media Agency:
Motion Sickness