Wall of Frames

Out of Home Format/s
Street Posters 

Campaign Details
Using a Phantom Street Poster takeover site on K Road, we turned what would have just been an OOH site, into a 15” TVC through consecutive placements, creative messaging, and audience engagement.

Judges’ Comments
PAK’nSAVE’s ‘Wall of Frames’ campaign is a fantastic example of turning traditional OOH into something special. By transforming 27 street posters into a 15-second TVC, they created a fun, flipbook-style experience. 

This clever use of the format not only caught people’s attention but also got them involved by filming and sharing it on social media. The campaign’s interactive and nostalgic approach made it a standout, proving that a simple idea can have a big impact. The seamless blend of Out of Home with social media and TVC was truly impressive.

Category:
Best use of Channel
Campaign:
Wall of Frames
Advertiser:
PAK’nSave
Creative Agency:
FCB 
Media Agency:
PHD Aotearoa