Charging interest of Genesis' EV proposition

Out of Home Format/s
Large format Digital Billboards

Campaign Details
Challenged to reach EV owners and potential owners across New Zealand to promote Genesis’ new EV proposition, we leveraged both strong insights and technology to activate a first to market DOOH solution powered by time, context & audience behaviour signals to highlight the savings benefits of their EV proposition.

Judges’ Comments
In a category where many campaigns struggled to showcase innovative data use, Genesis Energy’s “Charging Interest of Genesis’ EV Proposition” truly stood out. Their use of real-time fuel price triggers and dynamic countdowns to promote EV savings was a standout example of leveraging data effectively. This smart strategy not only drove a 151% increase in signups but also navigated market challenges with impressive results.

Category:
Best use of Technology / Data
Campaign:
Charging interest of Genesis' EV proposition
Advertisers:
Genesis Energy
Creative Agency:
Bastion Shine
Media Agency:
PHD Aotearoa