Dulux Colour of NZ

Out of Home Format/s
Large format digital Billboards

Campaign Details:
With the help of high-definition cameras mounted on digital billboards across the nation, Dulux let our country paint its own canvas, in its own colours, for New Zealand to see. A dynamic creative system analysed live images of the landscape behind each billboard, eye-dropping the hex code from every frame, and cross-referencing these against the Dulux’s Colours of New Zealand range in real-time. The billboards then dynamically overlayed Dulux Colour of New Zealand swatches - showcasing shades of the exact Dulux colour drawn from the scene behind them.

Judges’ Comments:
The level of technical problem-solving behind Dulux was next-level; it wasn’t just clever, it tied perfectly to the brand and brought their Colours of New Zealand story to life.

Category:
Best use of Technology/Data
Advertiser:
Dulux
Campaign Title:
Dulux Colour of NZ
Creative Agency:
Pitchblack
Media Agency:
MBM