McDonald’s - Yum only Takes a Moment

Out of Home Format: Digital Billboard

Campaign Details: This Campaign fused advanced data and technology with bold digital creative to grab attention on busy roads. Handcrafted illustrations, stylised tech, and vibrant colours brought it to life. By integrating Google Traffic and McDonald’s Drive Thru APIs with LUMO’s ad technology, displays dynamically showed travel time and how little a McDonald’s stop would add for an iconic McDonald’s treat to enhance the journey. This embraces the platform and user experience, making each interaction feel personal and relevant.

Judges’ Comments: This idea is exactly what we want to see in this category. It could only have been brought to life through Out of Home and it is a great example of how a simple yet smart execution can be effective in the OOH environment.

Category:
Best Use Of Channel
Advertiser:
McDonald’s
Campaign Title:
Yum only Takes a Moment
Creative Agency:
DDB Aotearoa
Media Agency:
OMD