New World - Hot Cross Buns

Out of Home Format/s: Street Furniture Large Format and Live

Campaign Details: Nothing says Easter like the smell of freshly baked hot cross buns. To celebrate, New World, PHD, DDB and oOh! turned bus shelters across Auckland, Wellington and Christchurch into cinnamon-scented hotspots, filling commuters with the aroma of Easter and drawing shoppers into New Wold’s kitchen. An iconic Easter scent to get customers drooling, engaging with the brand and to cement New World’s Easter offering.

Judges’ Comments: Sometimes simple is best. The aroma of freshly baked hot cross buns would certainly attract my attention and leave an impression! When you pair the aroma with the large size of the site and clear brand identity, this becomes a simple yet effective out of the box solution.

Category:
Out of the Box
Advertiser:
New World
Campaign Title:
Hot Cross Buns
Creative Agency:
DDB
Media Agency:
PHD Media