McDonald’s - Yum only Takes a Moment

Out of Home Format: Digital Billboard

Campaign Details: This Campaign fused advanced data and technology with bold digital creative to grab attention on busy roads. Handcrafted illustrations, stylised tech, and vibrant colours brought it to life. By integrating Google Traffic and McDonald’s Drive Thru APIs with LUMO’s ad technology, displays dynamically showed travel time and how little a McDonald’s stop would add for an iconic McDonald’s treat to enhance the journey. This embraces the platform and user experience, making each interaction feel personal and relevant.

Judges’ Comments: This is a clever use of not just one, but two dynamic data feeds, then integrating them to tell a joke relevant to the context of its audience. Bravo. While it does a good brand job, I’m sure this also worked a treat to grab some immediate sales from buyers in buying mode that just needed a little nudge. No discounts needed.

Category:
Best Use of Data
Advertiser:
McDonald’s
Campaign Title:
Yum only Takes a Moment
Creative Agency:
DDB Aotearoa
Media Agency:
OMD