Six the Musical

Out of Home Format/s
Projection

Campaign Details:
To promote an exciting and unique musical, Tātaki Auckland Unlimited and MBM needed a media placement that was just as bold and memorable as the show itself. The brief? Build fame and create a media moment that would become a destination for musical lovers. The solution: a bespoke light projection on an iconic, highly visible wall on Queen Street, just up the road from The Civic, where the musical was set to dazzle audiences. Designed to spark anticipation and excitement, the campaign lit up the city ahead of opening night, setting the stage for an unforgettable experience.

Judges’ Comments:
The SIX projection pushed beyond traditional canvases, it was bold, creative, captured their audience while close to the venue and turned a city building into a theatrical moment.

Category:
Out of the Box
Advertiser:
Tātaki Auckland Unlimited
Campaign Title:
Six the Musical
Creative Agency:
Anthem
Media Agency:
MBM