Dulux Colour of NZ

Out of Home Format/s
Large format digital Billboards

Campaign Details:
With the help of high-definition cameras mounted on digital billboards across the nation, Dulux let our country paint its own canvas, in its own colours, for New Zealand to see. A dynamic creative system analysed live images of the landscape behind each billboard, eye-dropping the hex code from every frame, and cross-referencing these against the Dulux’s Colours of New Zealand range in real-time. The billboards then dynamically overlayed Dulux Colour of New Zealand swatches - showcasing shades of the exact Dulux colour drawn from the scene behind them.

Judges’ Comments:
You had to physically look up at the billboard against the sky for it to work, it was such a smart, context-driven use of the channel. This idea could only have been brought to life through Out of Home, and it was so well thought out in how it used the environment to create a truly unique and impactful experience.

Category:
Best use of Channel
Advertiser:
Dulux
Campaign Title:
Dulux Colour of NZ
Creative Agency:
Pitchblack
Media Agency:
MBM