Griffins Cookies

Out of Home Format/s
Bus Shelter Special Build

Campaign Details
Griffins partnered with oOh! to create a bespoke scent and a bus shelter take-over to activate their annual Cookies campaign. Griffins wanted to position Cookies as primarily an adult, permissible indulgence to be enjoyed as a treat during the commute, at work and for an after-dinner snack. 

A bespoke cookie scent that was created to compliment the visual elements. This activity was also complimented across oOh’s high-reaching network, with 138 static 

Judges’ Comments
This category is judged by the Consumer on the street courtesy of MediaWorks’ Opinionation Survey. 

The special build for Griffins was the People’s Choice winner for Q3, achieving a likeability score of 67%, which was 79% ahead of the Q3 benchmark. It succeeded in capturing the attention of an audience who clearly enjoys a Griffin’s cookie. 

Category:
People’s Choice
Advertiser: 
Griffins
Campaign Title: 
Griffins Cookies 
Creative Agency:
Pitchblack 
Media Agency: 
MBM