Real-Time Reo

Out of Home Format/s
Digital Billboards

Campaign Details
In celebration of Te Wiki o te Reo Māori (Māori Language Week), Whānau Ora has launched an innovative digital Out of Home campaign, ‘Real-Time Reo’. Designed to make te reo Māori a part of everyday life.

Motion Sickness worked closely with LUMO to build a custom dashboard that responds to live data—such as weather, time of day, sporting events, and breaking news—with relevant phrases and translations, turning every moment into an opportunity to learn and celebrate te reo Māori.

Judges’ Comments
This campaign made the most of all the tactics Digital Out of Home delivers: dynamic creative, time-of-day targeting, and reacting to real-world events, all bundled into clear, concise creative that taught the audience something. Fabulous!

Category:
Best Use of Channel
Advertiser: 
Whānau Ora
Campaign Title: 
Real-Time Reo
Creative Agency:
Motion Sickness
Media Agency: 
Motion Sickness