Hotter than Climate Change

Out of Home Format/s
Digital Billboards

Campaign Details
A nationwide push to encourage New Zealanders to take easy and practical climate actions. We needed to inspire confidence that personal climate action was possible and desirable.

To encourage individual climate actions, we tapped into another angle. Doing good makes you feel good, and when you feel good, you look good. We showed how positive climate actions, like walking to work or planting trees, can look hot and encouraged people to feel Hotter than Climate Change. 

They were directed to find out more about what simple actions they could take at takethejump.org.nz, and we could tell people were eager to take up the cause with a huge increase in visitor numbers as soon as the Out of Home hit the streets.

Judges’ Comments
The best way to be seen is to do something people haven’t seen before. This approach to climate change felt fresh and interesting, especially in a space where it’s been attempted in many ways.

Category:
Be Seen
Advertiser:
Take the Jump - Kia Māia Te Peke
Campaign Title:
Hotter than Climate Change
Creative Agency:
VML
Media Agency:
VML