Tourette’s Association of New Zealand - Please Ignore It

Out of Home Formats: Digital billboards, Street posters, Retail

Campaign Details: ‘Please Ignore It’ - the first anti-awareness awareness campaign.  While most campaigns seek attention, this one asked people to look away. Built on the insight that for those with Tourette Syndrome, attention - staring, commenting, or reacting - increases stress, and intensifies tics.  The campaigns bold, high-contrast colours and distorted EEG-inspired typography mirrored the neurological nature of tics.  Out of Home was the ideal medium: public, unmissable, and woven into people’s daily environments.

Judges’ Comments:This has been the one campaign that’s cut through my grey winter commutes this winter. With sharp copy and neon tones slicing across the wet CBD streets. Its emotional nuance—achieved without imagery—made it a clear standout for this category. ‘Please ignore it’ delivers with an impressive level of restraint, proving that simple really is better.

Category:
Be Seen
Advertiser:
Tourette’s Association of New Zealand
Campaign Title:
Please Ignore It
Creative Agency:
Saatchi & Saatchi