We recognise great creative when we see it.
Finalists
Q2
Category: Best use of Data / Technology
Advertisers: Genesis Energy
Creative Agency: Bastion Shine
Media Agency: PHD Aotearoa
Category: Out of the Box
Campaign: Drives you cravey
Advertiser: bp
Creative Agency: Ogilvy
Media Agency: Mindshare
Category: Out of the Box
Campaign: Password is on the back
Advertiser: Mercury
Creative Agency: FCB
Media Agency: FCB
Category: Best use of Channel
Campaign: Wall of Frames
Advertiser: PAK’nSave
Creative Agency: FCB
Media Agency: PHD Aotearoa
Q2
Finalists
Category: Peoples Choice
Campaign: Adoptable, by Pedigree Creative
Advertiser: Mars
Creative Agency: Colenso BBDO x Nexus Studios
Media Agency: Essence MediaCom
Q1
Finalists
Category: Best Use of Technology/Data
Advertiser: Fire & Emergency NZ
Campaign: ‘Check it’s alright,
before you light’
Creative Agency: Motion Sickness
Media Agency: MBM
Category: Out of The Box
Advertiser: Air New Zealand &
Destination NSW
Campaign: Find your wow in Sydney
Creative Agency: FCB
Media Agency: Dentsu Aotearoa
Category: Best use of Channel
Advertiser: McDonald’s
Campaign: Surprize Fries
Creative Agency: DDB
Media Agency: OMD
Category: Be Seen
Advertiser: Mars
Campaign: Whiskas - Meowzer
Creative Agency: Colenso BBDO
Media Agency: Essence MediaCom
Category: People’s Choice
Advertiser: Mars
Campaign: Whiskas - Meowzer
Creative Agency: Colenso BBDO
Media Agency: Essence MediaCom
Celebrating the work of those bold creatives and savvy media planners in Aotearoa who have embraced and amplified the power of Out of Home.
Why Enter?
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Out of Home is the ultimate stage for your campaign, and now we offer you, the creative and media minds behind the scenes, the chance to be seen.
Gain even more recognition with clients and the industry and take away a ‘Speccies’ award for your shelf. There is also a cash prize of $4,000 for the Annual Grand Prix winner or $1,000 if you’re an Annual Category winner. So enter now.
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Entry Categories
Campaigns that effectively leverage the unique strengths of Out of Home to reach and engage target audiences, demonstrating a clear understanding of the medium’s capabilities.
Best use of channel
Creative that demanded attention with its strong visual appeal and impact to evoke an emotion.
Be seen
Campaigns that are dynamic or relevant to the environment and prioritise the creative concept using data/technology as a tool to bring the concept to life.
Best use of Data/Technology
Fresh campaigns not within the normal parameters of the advertising space. Either physically via activation, stunt, or experiential.
Out of the Box
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The Awards
Category entries are selected each quarter with finalists going forward to the annual award, here they will also be judged for The People’s Choice and Grand Prix Awards.
The most attention grabbing campaign overall, that mixes strong creative and outstanding use of the channel.
Grand Prix Award
This category is judged by Mediaworks Opinionation Survey participants (real consumers).
Peoples Choice Award
The best of Q1-Q4 finalists
Best use of Channel Award
The best of Q1-Q4 finalists
Be Seen Award
Best use of Data/Technology Award
The best of Q1-Q4 finalists
The best of Q1-Q4 finalists
Out of the Box Award
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Judging
Entries are reviewed each quarter by a panel of judges from Media and Creative Agencies, members of OOHMAA and previous campaign winners.
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Key Dates
2024
17 June 2024
Q2 Entries Open
9 July 2024
Q2 Entries Due
17 September 2024
Q3 Entries Open
8 October 2024
Q3 Entries Due
2025
20 January 2025
Q4 Entries Open
11 February 2025
Q4 Entries Due
06
Enter
Publication policy and permission
It is a condition of entry that OOHMAA reserves the right and shall be permitted at all times to use at their discretion any material submitted for the Awards on the OOHMAA website, in promotional and educational books, videos, articles and such other means as they deem appropriate for case study purposes.
Click the button below to submit your entry.
Conditions
Campaigns can only qualify for submission into the OOHMAA Awards if submitted executions are featured on Out of Home Media Association (OOHMAA) member’s formats.
Additionally, campaigns can only qualify for submission into the awards if the creative execution and media planning have been developed by New Zealand Agencies/advertisers.
The entrant agrees that OOHMAA will not accept responsibility for errors or omissions reproduced in award publicity material or for work lost or damaged.
The entrant grants OOHMAA permission to showcase the entries via external communication, including but not limited to LinkedIn, OOHMAA Newsletters, OOHMAA articles and presentations.
It is a condition of entry that OOHMAA reserves the right and shall be permitted at all times to use at their discretion any material submitted for the Awards on the OOHMAA website, in promotional and educational books, videos, articles and such other means as they deem appropriate for case study purposes.
